{"id":10528,"date":"2016-01-21T10:40:09","date_gmt":"2016-01-21T10:40:09","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/campana-navidad-2016"},"modified":"2023-04-19T13:31:58","modified_gmt":"2023-04-19T11:31:58","slug":"christmas-campaign-2016","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/illustration\/christmas-campaign-2016","title":{"rendered":"Christmas Campaign 2016"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/02-pixelarte-estudio_diseno-publicidad-exterior-ilustracion-cartel-navidad-ayuntamiento-de-valencia-2016-1.jpg\" alt=\"\" class=\"wp-image-9845\"\/><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_c3eef1093d7f86bf84fb2d59b68ec4d2\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p>The <strong>Valencia City Council<\/strong> wanted to count on us again in 2016 for the design of its official Christmas greeting. At Pixelarte, we carried out the <strong>creativity, the art direction and the design of a series of illustrations and animations<\/strong> that starred in the posters for this campaign.<\/p>\n<p>The <strong>animated illustrations<\/strong> represented everyday scenes from the Christmas season around a distinctive setting in the city: the City Hall Square of Valencia. Likewise, we wanted to represent three of the characteristic monuments of the area: the institutional building, the historic flower shops located in booths around the square and the mythical Christmas tree that presides over the square every year.<\/p>\n<p>For the <strong>illustration design<\/strong> of these congratulation, we used the colour palette associated with the Christmas tradition: red and green, as well as the motto &#8216;Bones festes&#8217; that conveyed the message of the council.<\/p>\n<p>Later, these designs were adapted to posters to distribute messages in mupi around the entire city through <strong>outdoor advertising<\/strong>.<\/p>\n<p>The City Council was so glad with the result that we returned to work with them in 2018 for the Regidoria de Comer\u00e7 Christmas campaign.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Creative direction<br \/>\n\u00b7 Corporate identity<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Illustration<br \/>\n\u00b7 Poster design<br \/>\n\u00b7 Motion graphics<br \/>\n\u00b7 Ad campaign<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"722\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/03-pixelarte-estudio_diseno-lettering-campana-navidad-ayuntamiento-de-valencia-2016-1.gif\" alt=\"\" class=\"wp-image-9843\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_7731d7b119093523405f2a612933245e\" class=\"two-columns wp-block-columns margen-2  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/04-pixelarte-estudio_de_diseno-ilustracion-navidad-ayuntamiento-de-valencia-2016.gif\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Animaci\u00f3n ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/05-pixelarte-estudio_diseno-ilustracion-navidad-ayuntamiento-de-valencia-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n<div id=\"featured-text-block_9be8f3e829d9fb05605d4f9ca58d1525\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>&#8220;The illustrations, distributed on billboards throughout the city, depicted everyday scenes during the Christmas season around a distinctive Valencia setting.&#8221;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"776\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/06-pixelarte-disenador_grafico-ilustracion-para-cartel-navidad-ayuntamiento-de-valencia-2016.jpg\" alt=\"\" class=\"wp-image-9194\"\/><\/figure>\n\n\n\r\n<div id=\"three-images-block_47f562b13cb36882647782cd887f5eb4\" class=\"three-images wp-block-columns margen-2 distribucion-1\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column column-1\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/07-pixelarte-estudio_de_diseno-detalle-ilustracion-navidad-ayuntamiento-de-valencia-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n            <\/div>\r\n\r\n    <div class=\"wp-block-column column-2\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/08-pixelarte-disenador-grafico-ilustracion-publicidad-navidad-ayuntamiento-de-valencia-2016.gif\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Animaci\u00f3n ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/09-pixelarte-estudio_diseno_grafico-detalle-ilustracion-ayuntamiento-de-valencia-navidad-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n<div id=\"three-images-block_47f562b13cb36882647782cd887f5eb4\" class=\"three-images wp-block-columns margen-2 distribucion-1\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column column-1\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/07-pixelarte-estudio_de_diseno-detalle-ilustracion-navidad-ayuntamiento-de-valencia-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n            <\/div>\r\n\r\n    <div class=\"wp-block-column column-2\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/08-pixelarte-disenador-grafico-ilustracion-publicidad-navidad-ayuntamiento-de-valencia-2016.gif\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Animaci\u00f3n ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/09-pixelarte-estudio_diseno_grafico-detalle-ilustracion-ayuntamiento-de-valencia-navidad-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n<div id=\"two-columns-block_b62b391977edfd080a72a984f9a8c074\" class=\"two-columns wp-block-columns margen-2  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/10-pixelarte-estudio_de_diseno_grafico-animacion-para-navidad-ayuntamiento-de-valencia-2016.gif\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Animaci\u00f3n ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/12-pixelarte-estudio-diseno-detalle-ilustracion-navidad-ayuntamiento-de-valencia-2016.jpg\" alt=\"Ayuntamiento de Valencia felicitaci\u00f3n Navidad 2016 - Dise\u00f1o de ilustraci\u00f3n - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1399\" height=\"275\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/14-logo-lettering-bones_festes_valencia-por-pixelarte.jpg\" alt=\"\" class=\"wp-image-9208\"\/><\/figure>\n\n\n\n<div id=\"ritekit-alerts\">&nbsp;<\/div>\n\n\n\n<div id=\"ritekit-alerts\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[541,16,542],"tags":[121,328,329,330,327,458,107,180,182,243,93,326,331,283,511,282],"class_list":["post-10528","post","type-post","status-publish","format-standard","hentry","category-admin-publica","category-illustration","category-public-admin","tag-carteleria-en","tag-christmas-campaign","tag-christmas-card-design","tag-christmas-greeting","tag-digital-animation","tag-diseno-de-ilustracion-en","tag-diseno-grafico-en","tag-graphic-design","tag-illustration","tag-illustration-design","tag-ilustracion-en","tag-motion-graphics-en","tag-outdoor-advertising","tag-poster-design","tag-publicidad-exterior-en","tag-signage-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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