{"id":10536,"date":"2018-10-27T15:17:44","date_gmt":"2018-10-27T15:17:44","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/urvara"},"modified":"2023-04-12T19:21:47","modified_gmt":"2023-04-12T17:21:47","slug":"urvara","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/urvara","title":{"rendered":"Urvara"},"content":{"rendered":"\n<p><span style=\"font-size: inherit;\"> <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/02_pixelarte-estudio-diseno-grafico-valencia-diseno-cartel-urvara-moda-sostenible.jpg\" alt=\"\" class=\"wp-image-12490\"\/><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_2c4fd06fb39ca4f760ce6acff91a1593\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p><strong>Urvara<\/strong> is a young <strong>sustainable clothing brand<\/strong> that is committed to fair trade and <strong>slow fashion<\/strong> as a brand philosophy. This new trend in the sector is a way of producing and buying that is committed not only to the quality of the garments, but also to a series of values \u200b\u200bin their production and transportation. With these premises, this Cantabrian brand was born with the need to \u201cbe named\u201d and create a whole <strong>corporate image<\/strong> around it, according to its core values \u200b\u200band ethics.<\/p>\n<p>Whenever we do a <strong>naming or a <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\">corporate identity<\/a><\/strong> in Pixelarte, we start from a complete questionnaire that we send to the client with the idea of \u200b\u200bworking together throughout the process. We have been improving this survey over the years, in order to understand the essence of the brand, the company and its activity within the sector, as well as to know and analyse its competition and its strengths -and weaknesses- on which all their identity must be sustained.<\/p>\n<p>Finally, <strong>Urvara<\/strong> was the name chosen for this <strong>sustainable online clothing store<\/strong>. It is a term from Sanskrit language that refers to the fertility of Mother Earth. From the chosen name and the inspirational moodboard that we elaborated, began to take shape what was to become the entire graphic universe of this <strong>sustainable fashion brand<\/strong>.<\/p>\n<p>A Didona serif typeface was chosen to create the <strong>logo design<\/strong>; an elegant typeface with personality, which has been closely linked to the world of fashion throughout history. This, together with a pastel colour palette, created the ideal visual code to transmit the calm and care with which each of the garments was created. All this together with a series of awareness messages in English about responsible consumption, built the corporate identity that makes Urvara a memorable <strong>sustainable clothing brand<\/strong>, and places it in this complex scene of the sector in Spain.<\/p>\n<p>In addition to the naming and logo design, we completed the branding with a <strong>system of illustrated pictograms<\/strong> to enhance the <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/communication\">brand communication<\/a> on the garments themselves. Lastly, in addition to the art direction in photography -which helped to come out easily with the styles for their lookbook, catalogs and posters\u2013 we designed all their <strong>corporate stationery, textile labels for clothes, tote bags, shopping bags and a beautiful and<\/strong> <strong>ecological <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/packaging\">packaging design<\/a><\/strong> so that the unboxing experience was perfect.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Naming &amp; claims<br \/>\n\u00b7 Corporate identity<br \/>\n\u00b7 Creative direction<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 Photography art direction<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/03_pixelarte-estudio-diseno-valencia-diseno-logotipo-urvara-ropa-sostenible.jpg\" alt=\"\" class=\"wp-image-12492\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/04_pixelarte-estudio-diseno-grafico-valencia-tarjetas-visita-urvara.jpg\" alt=\"\" class=\"wp-image-12494\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_d882923ab4b4f7d6a7a02d8c3e167fd1\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>\u201cSlow fashion is a way of selling clothes that seeks not only the quality of the garments, but also a series of added values \u200b\u200bin production and transport.\u201d<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/18_pixelarte-estudio-diseno-valencia-copy-lemas-ropa-sostenible-urvara-GIF.gif\" alt=\"\" class=\"wp-image-12613\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/05_pixelarte-estudio-diseno-valencia-carteles-marca-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12496\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/06_pixelarte-estudio-diseno-valencia-revista-urvara-ropa-sostenible-online.jpg\" alt=\"\" class=\"wp-image-12498\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/07_pixelarte-estudio-diseno-valencia-tarjetas-comerciales-tienda-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12500\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/08_pixelarte-estudio-diseno-valencia-etiquetas-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12502\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/09_pixelarte-estudio-diseno-grafico-valencia-marcas-moda-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12504\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_a0c5b2f3ec343d085f272a11664f3b64\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>\u201cFor the naming of Urvara we were inspired by Sanskrit, the language where this term refers to the fertility of Mother Earth\u201d.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/10_pixelarte-estudio-diseno-valencia-etiqueta-textil-marca-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12506\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/11_pixelarte-estudio-diseno-valencia-tarjeta-regalo-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12508\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/17_pixelarte-estudio-diseno-valencia-pictogramas-ilustracion-ropa-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12518\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/12_pixelarte-estudio-diseno-valencia-packaging-moda-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12510\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/14_pixelarte-estudio-diseno-valencia-totebag-moda-sostenible-urvara.jpg\" alt=\"\" class=\"wp-image-12512\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"48\" height=\"30\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/15_pixelarte-estudio-diseno-valencia-logotipo-marca-moda-sostenible-urvara.png\" alt=\"\" class=\"wp-image-12514\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,551,537,17],"tags":[205,316,114,44,121,289,204,220,110,275,500,302,306,101,462,210,111,117,305,104,283,307,304,303,317],"class_list":["post-10536","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-fashion","category-moda","category-packaging","tag-brand-identity","tag-brand-image","tag-branding-en","tag-carteleria","tag-carteleria-en","tag-consultancy","tag-corporate-identity","tag-corporate-image","tag-diseno-de-etiqueta-en","tag-diseno-de-logotipo-en","tag-diseno-de-pictogramas-en","tag-fashion-brand","tag-fashion-ecommerce","tag-identidad-corporativa-en","tag-imagen-de-marca-en","tag-logo-design","tag-logotipo-en","tag-naming-en","tag-online-clothing","tag-papeleria-corporativa-en","tag-poster-design","tag-slow-fashion-en","tag-sustainable-clothing","tag-sustainable-fashion","tag-textile-design"],"acf":[],"yoast_head":"<!-- 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