{"id":10617,"date":"2019-01-01T15:18:13","date_gmt":"2019-01-01T15:18:13","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/ohmyloft"},"modified":"2024-09-16T09:47:41","modified_gmt":"2024-09-16T07:47:41","slug":"ohmyloft","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/ohmyloft","title":{"rendered":"Ohmyloft"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"537\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estufio_diseno_grafico-identidad_corporativa-logotipo-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9624\"\/><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_acda3886364ab88a84b0c771277dda3d\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p><a href=\"https:\/\/www.ohmyloft.com\/\"><strong>OHMYLOFT! <\/strong><\/a>is a Valencian <strong>apartment rental company<\/strong> that is committed to offering exclusive accommodation in lofts. Unlike other companies in the sector, Ohmyloft is not limited to vacation rental only. Its proximity to the Feria de Muestras enclosure makes this company a great option for all those who make business trips in the capital of the Turia River.<\/p>\n<p>In 2017, Ohmyloft began its business expansion acquiring more rental apartments, so they needed to <strong>professionalize their corporate<\/strong> <strong>image<\/strong> to reflect their brand values \u200b\u200band business philosophy with their new identity. Since we had already worked with the client on previous occasions, they again trusted Pixelarte to develop the branding for this brand.<\/p>\n<p>The client wanted their image to convey minimalism, elegance and timelessness based on a fresh and clean <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\"><strong>corporate identity<\/strong><\/a>. Following this proposal, and with the intention of achieving maximum expression with minimal graphics, we decided to carry out the design of a merely typographic brand. For the <strong>logo design<\/strong>, we wanted to make a nice wink by adding the exclamation point inside the H itself, simulating the English expression \u201coh my god!\u201d and achieving a very versatile identity.<\/p>\n<p>In addition, we created a distinctive dot-frame design to apply to the rest of the <strong>digital and physical media<\/strong>, so that we achieved a recognizable identity at a glance. Likewise, we chose a colour palette consisting of black, bronze and white, with the aim of achieving that sobriety that the brand should project.<\/p>\n<p>Once the identity was defined, we applied the graphics to <strong>corporate stationery<\/strong>, business cards, <strong>poster design<\/strong>, the design of a welcome guide \u2013with which the room key and the necessary information for the stay were delivered\u2013, to the <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/packaging\">tote bag design<\/a> for the laundry, the <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/spaces\">interior signage system<\/a> of the apartments themselves, as well as the <a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/apps\">icon design for their app<\/a>.<\/p>\n<p>It was a <strong>corporate image<\/strong> fully extrapolated to any format. For this reason, we did not want to miss the opportunity to make our own proposal for the graphic application to the apartment amenities and the drinks menu.<\/p>\n<p>A surprising result for dreamy apartments!<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Coporate identity<\/p>\n<p>\u00b7 Signage<\/p>\n<p>\u00b7 Packaging<\/p>\n<p>\u00b7 Visual system<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1058\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio-diseno-grafica_corporativa-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9627\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_a0fbdcb64e11ce6d9c28ce18d18517ff\" class=\"two-columns wp-block-columns margen-1  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/08-pixelarte-estudio_de_diseno-tarjetas_visita-oh_my_loft-1.jpg\" alt=\"Dise\u00f1o de identidad corporativa para hotel Ohmyloft - Dise\u00f1o de tarjetas de visita - Estudio de dise\u00f1o Valencia Pixelarte\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/09-pixelarte-estudio_de_diseno-senaletica-oh_my_loft.gif\" alt=\"Dise\u00f1o de identidad corporativa para hotel Ohmyloft - Dise\u00f1o de se\u00f1al\u00e9tica hotel - Estudio de dise\u00f1o Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"841\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_diseno_grafico-diseno_de_tarjetas_de_visita-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9629\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_793e8aa39041f2d04180e9451881f3f7\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>&#8220;Ohmyoft needed to professionalize its brand image to reflect their values \u200b\u200band business philosophy with their new corporate identity.&#8221;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"775\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_de_diseno-grafica_aplicada-oh_my_loft-1.jpg\" alt=\"\" class=\"wp-image-9926\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"840\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_de_diseno-papeleria-corporativa-oh_my_loft-01-1.jpg\" alt=\"\" class=\"wp-image-9928\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"841\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_de_diseno-elementos-corporativos-oh_my_loft-1.jpg\" alt=\"\" class=\"wp-image-9930\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_de_diseno-papeleria-corporativa-oh_my_loft-02-1.jpg\" alt=\"\" class=\"wp-image-9932\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_de5869985801d7476a71af90e41ff321\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>&#8220;The client wanted their image to convey minimalism, elegance and timelessness from a fresh and clean brand identity.&#8221;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"686\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-disenador_grafico-diseno-icono_app-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9639\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1399\" height=\"767\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_de_diseno-packaging-amenities-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9641\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"770\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-disenador_grafico-diseno-merchandising-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9643\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"869\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_diseno_grafico-web_responsive-app-oh_my_loft.jpg\" alt=\"\" class=\"wp-image-9645\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"785\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_diseno-senaletica-oh_my_loft-02.jpg\" alt=\"\" class=\"wp-image-9647\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"831\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-estudio_diseno-senaletica-oh_my_loft-01.jpg\" alt=\"\" class=\"wp-image-9649\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"256\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-disenador_grafico-identidad_corporativa-diseno-simbolo-oh_my_loft.png\" alt=\"\" class=\"wp-image-9651\"\/><\/figure>\n\n\n\n<div id=\"ritekit-alerts\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,558,17,14],"tags":[129,334,215,316,114,121,204,220,212,130,576,459,101,277,462,221,120,105,242,104,283,131,333],"class_list":["post-10617","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-catering","category-packaging","category-spaces","tag-amenities-en","tag-app-design","tag-brand-design","tag-brand-image","tag-branding-en","tag-carteleria-en","tag-corporate-identity","tag-corporate-image","tag-corporate-stationery","tag-diseno-app-en","tag-diseno-de-cartel-en","tag-diseno-de-packaging-en","tag-identidad-corporativa-en","tag-imagen-corporativa-en","tag-imagen-de-marca-en","tag-interior-design","tag-merchandising-en","tag-packaging-en","tag-packaging-design","tag-papeleria-corporativa-en","tag-poster-design","tag-senaletica-en","tag-signage"],"acf":[],"yoast_head":"<!-- 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