{"id":10629,"date":"2019-10-10T09:16:18","date_gmt":"2019-10-10T09:16:18","guid":{"rendered":"https:\/\/dev.pixelarte.es\/proyectos\/filosofo"},"modified":"2022-11-03T13:50:58","modified_gmt":"2022-11-03T12:50:58","slug":"filosofo","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/filosofo","title":{"rendered":"Fil\u00f3sofo"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\r\n
\r\n
\r\n

Exportaciones Aranda<\/strong><\/a> is a Valencian company of family origin from Piles, a municipality located between the towns of Gand\u00eda and Oliva. Under the Fil\u00f3sofo brand<\/a><\/strong>, they have been marketing internationally known oranges and mandarins since 1960, and which have contributed to strengthening the great citrus industry that exists in Levante.<\/p>\n

Throughout their 60 years of life, Fil\u00f3sofo had been adapting the design of their logo according to its use in all the supports of the brand. However, over the years, the corporate identity<\/strong><\/a> had been distorted, using many versions of the logo without correct applications that would bring uniformity to the brand and reflect the solidity of the company. For this reason, in 2017 they contacted us to renew their corporate image<\/strong> and give coherence, above all, to their applications.<\/p>\n

Analysing all the old versions of the logo, we found Seneca’s bust and a Greek border; a philosophical concept that helped us create a powerful branding<\/strong>, while preserving the essence of the brand. With this, we made a monochromatic logo design <\/strong>and Roman serif typography, as well as an isotype design<\/strong> based on the image of Seneca and geometric shapes, illustrated by hand and later digitized in vector form. Taking into account the number of applications that a logo has for a company like Fil\u00f3sofo, especially offline, the idea was to create a synthesis of it so that in one-ink applications it would not be appreciated as an illustration<\/a>, but as a reduction of the original logo.<\/p>\n

Since this new identity would be applied to all corporate stationery, packaging<\/a>, merchandising and social media<\/a><\/strong> profiles, we were also looking for a watercolour illustration to add a touch of naturalness and colour to the brand in all of its applications.<\/p>\n

Once the design of the identity<\/strong> was closed, we could not avoid launching our own proposal of applied<\/strong> graphics <\/strong>to vehicles, containers, facade of the ships and even the design of the website<\/a>.<\/p>\n <\/div>\r\n

\r\n

What did we do?<\/h3>\r\n

\u00b7 Creative direction
\n\u00b7 Rebranding
\n\u00b7 Coordinated graphics
\n\u00b7 Packaging
\n\u00b7 Web prototyping<\/p>\n <\/div>\r\n<\/div>\n\n\n

\"\"<\/figure>\n\n\n\r\n
\r\n

“Our main aim for Fil\u00f3sofo new brand identity was to renew their logo design to give coherence, above all, to all their applications.”<\/p>\n<\/div>\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n