{"id":14295,"date":"2022-02-04T12:17:46","date_gmt":"2022-02-04T11:17:46","guid":{"rendered":"https:\/\/dev.pixelarte.com\/?p=14295"},"modified":"2022-11-03T16:55:58","modified_gmt":"2022-11-03T15:55:58","slug":"farmacia-martinez-gimeno","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/farmacia-martinez-gimeno","title":{"rendered":"Farmacia Martinez Gimeno"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/1-1.jpg\" alt=\"\" class=\"wp-image-13048\"\/><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_eb825232e4ec9b8203bd560047d51435\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p>For Farm\u00e0cia Mart\u00ednez Gimeno in Barcelona the challenge was to create something fresh that, at the same time, would cater to the standards of a sector as specific as the pharmaceutical one.<\/p>\n<p>The establishment, located in one of the busiest areas of town, has been passed on from generation to generation distributing medications and cosmetic products to both tourists and locals. Thus, the challenge was to create an image that would represent the whole history of the establishment, looking for a balance between classical and modern.<\/p>\n<p>As for the logo, it was decided to combine two typographies: a sans serif and a serif, resulting in a clear and honest brand in line with the values and the history of the pharmacy. Regarding the colour, mint green was chosen as the main one with the aim of opting for codes that identify with the sector but that at the same time escape the ordinary. White is used as support, transmitting cleanliness and making the product take the lead role.<\/p>\n<p>In the end, we created a very clean and minimalist graphic line for the business, in which the brand is the protagonist.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Creative management<br \/>\n\u00b7 Brand identity<br \/>\n\u00b7 Web prototyping<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 Signage and intervention in space<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/2-1.jpg\" alt=\"\" class=\"wp-image-13050\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1048\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/3-1.jpg\" alt=\"\" class=\"wp-image-13052\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_972ef6558d1cc155727defc312572de5\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>Moreover, a vertical version of the brand was developed in order to be able to apply it perfectly for any medium.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/4_ajuste_logo_web-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/5_ajuste_puntuacio\u0301n_web-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/6-1.jpg\" alt=\"\" class=\"wp-image-13054\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/7-1.jpg\" alt=\"\" class=\"wp-image-13056\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/8-1.jpg\" alt=\"\" class=\"wp-image-13058\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/0-1.jpg\" alt=\"\" class=\"wp-image-13046\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_790e9e308eb4c69dafc04711329d5a2f\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>For the pictures that accompany the created graphics, hands are used as protagonists adding a warm touch to the global image of the pharmacy.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1848\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/11-1.jpg\" alt=\"\" class=\"wp-image-13062\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/12-1.jpg\" alt=\"\" class=\"wp-image-13064\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/04\/13-1.jpg\" alt=\"\" class=\"wp-image-13066\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":13276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,556,17,555,18],"tags":[215,114,274,275,107,103,101,277,462,119,219,510,333,509],"class_list":["post-14295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-health","category-packaging","category-startup-en","category-web","tag-brand-design","tag-branding-en","tag-diseno-de-logo-en","tag-diseno-de-logotipo-en","tag-diseno-grafico-en","tag-grafica-aplicada-en","tag-identidad-corporativa-en","tag-imagen-corporativa-en","tag-imagen-de-marca-en","tag-interiorismo-en","tag-pharmacy","tag-pharmacy-design","tag-signage","tag-visual-identity"],"acf":[],"yoast_head":"<!-- This site is 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