{"id":17328,"date":"2020-03-09T07:52:56","date_gmt":"2020-03-09T06:52:56","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/sant-dionis-2019"},"modified":"2023-04-12T16:49:46","modified_gmt":"2023-04-12T14:49:46","slug":"sant-dionis-2019","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/illustration\/sant-dionis-2019","title":{"rendered":"Festa de l&#8217;Amor &#8211; Campa\u00f1a Sant Dionis"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/18_campana-publicidad-sant-dionis_9-octubre_diseno-grafico-animacion_estudio-de-diseno-valencia-pixelarte.mp4\" playsinline><\/video><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_a58027057940224f53b1d46f746116d9\" class=\"what-we-did wp-block-columns block-visibility-hide-small-screen\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p class=\"p1\">The\u00a0<a href=\"http:\/\/comercvlc.es\/\"><span class=\"s1\">Regidoria de Comer\u00e7 of the Valencia\u2019s City Council<\/span><\/a>\u00a0wanted to count on us once again for the\u00a0creativity, design and communication\u00a0of their latest Sant Dion\u00eds campaign. The popular lovers party in Valencia needed a fresher and more current message, without losing sight of the tradition that dates back 300 years. Therefore, on 9th of October of 2019, from Pixelarte we proposed them to celebrate the \u201cFesta de l\u2019amor\u201d (\u201cLove party\u201d).<\/p>\n<p class=\"p1\">The initial proposal of the Valencia City Council was to\u00a0promote and support local commerce\u00a0through the traditional\u00a0<i>mocador\u00e0<\/i>. In addition, he wanted to expand the target, bringing the festivity closer to younger followers. This was quite a challenge, since to achieve this we had to create a comprehensive campaign that showed a current perspective of an ancient festival.<\/p>\n<p class=\"p1\">Around the theme of lovers, a much more diverse and inclusive\u00a0creative concept\u00a0emerged: the \u201cLove party\u201d. A message adapted to the new times, where the idea of traditional love has been transforming and expanding. In short, we wanted to convey an idea of global love\u00a0to raise awareness of the need for a more\u00a0sustainable and responsible planet.<\/p>\n<p class=\"p1\">Under the message \u201cEstima tots els dies, regala en Sant Dion\u00eds\u201d (\u201cLove every day, give away in San Dion\u00eds\u201d), the five posters of the campaign flooded the city of Valencia through animated and static\u00a0outdoor advertising\u00a0supports. All of them showing a\u00a0series of illustrations\u00a0that invited citizens to go to their nearest bakery to buy the traditional marzipans with shapes and colours of fruits and vegetables. With the purchase, they could take as a souvenir the promotional material that we designed for the kits that we distributed among more than 300 bakeries, pastry shops and 1,000 businesses associated with the Regidoria network. For these packs, we created an informative brochure, a line of postcards to fill with a dedication, aprons, fun stickers, and we applied some of the\u00a0<a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/illustration\"><span class=\"s1\">illustrations<\/span><\/a>\u00a0to some removable tattoos with campaign motifs.<\/p>\n<p class=\"p1\">We also adapted the campaign to digital, by disseminating the consistory on\u00a0<a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/communication\"><span class=\"s1\">social media<\/span><\/a>\u00a0and sending\u00a0press releases. To do this we used animated illustrations on the posters with the aim of showing the essence of tradition, promoting local commerce and raising awareness of the need for a friendlier, more conscious, participatory and ecological planet.<\/p>\n<p class=\"p1\">\u201cHem de cuidar el que estimem, a qui estimes tu?\u201c (\u201cWe have to take care of what we love, who do you love?\u201c) is the final reflection that this very special advertising campaign left on the table and which was so well received between the pastry sector of our city.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p class=\"p1\">\u00b7 Creative direction<br \/>\n\u00b7 Ilustraci\u00f3n<br \/>\n\u00b7 Communication<br \/>\n\u00b7 Motion graphics<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n    <\/div>\r\n<\/div>\n\n\r\n<div id=\"what-we-did-block_0545b094a4ef4a769d8d9545e08ade1e\" class=\"what-we-did wp-block-columns block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p class=\"p1\">The\u00a0<a href=\"http:\/\/comercvlc.es\/\"><span class=\"s1\">Regidoria de Comer\u00e7 of the Valencia\u2019s City Council<\/span><\/a>\u00a0wanted to count on us once again for the\u00a0creativity, design and communication\u00a0of their latest Sant Dion\u00eds campaign. The popular lovers party in Valencia needed a fresher and more current message, without losing sight of the tradition that dates back 300 years. Therefore, on 9th of October of 2019, from Pixelarte we proposed them to celebrate the \u201cFesta de l\u2019amor\u201d (\u201cLove party\u201d).<\/p>\n<p class=\"p1\">The initial proposal of the Valencia City Council was to\u00a0promote and support local commerce\u00a0through the traditional\u00a0<i>mocador\u00e0<\/i>. In addition, he wanted to expand the target, bringing the festivity closer to younger followers. This was quite a challenge, since to achieve this we had to create a comprehensive campaign that showed a current perspective of an ancient festival.<\/p>\n<p class=\"p1\">Around the theme of lovers, a much more diverse and inclusive\u00a0creative concept\u00a0emerged: the \u201cLove party\u201d. A message adapted to the new times, where the idea of traditional love has been transforming and expanding. In short, we wanted to convey an idea of global love\u00a0to raise awareness of the need for a more\u00a0sustainable and responsible planet.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p><span style=\"font-weight: 400;\">\u00b7 Creative direction<br \/>\n\u00b7 Ilustraci\u00f3n<br \/>\n\u00b7 Communication<br \/>\n\u00b7 Motion graphics<\/span><\/p>\n<p>&nbsp;<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image alignfull\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/2_campana-de-comunicacion_sant-dionis-festa-del-amor_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11165\"\/><\/figure>\n\n\n\r\n<div id=\"isolated-text-block_ab4c9c9d67ed7916a41b1cc2e920c50d\" class=\"block isolated-text block-visibility-hide-large-screen block-visibility-hide-medium-screen\" data-aos=\"fade-up\">\r\n    <p class=\"p1\">Under the message \u201cEstima tots els dies, regala en Sant Dion\u00eds\u201d (\u201cLove every day, give away in San Dion\u00eds\u201d), the five posters of the campaign flooded the city of Valencia through animated and static\u00a0outdoor advertising\u00a0supports. All of them showing a\u00a0series of illustrations\u00a0that invited citizens to go to their nearest bakery to buy the traditional marzipans with shapes and colours of fruits and vegetables. With the purchase, they could take as a souvenir the promotional material that we designed for the kits that we distributed among more than 300 bakeries, pastry shops and 1,000 businesses associated with the Regidoria network. For these packs, we created an informative brochure, a line of postcards to fill with a dedication, aprons, fun stickers, and we applied some of the\u00a0<a href=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/illustration\"><span class=\"s1\">illustrations<\/span><\/a>\u00a0to some removable tattoos with campaign motifs.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/8_campana-de-comunicacion-festa-del-amor_9-octubre-sant-dionis-valencia_carteles-estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11177\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/4_campana-creativa_sant-dionis-valencia_festa-del-amor_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11169\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/5_campana-publicitaria_street-marketing_sant-dionis-valencia_estudio-de-diseno-pixelarte.jpg\" alt=\"\" class=\"wp-image-11171\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/6_campana-de-comunicacion_sant-dionis-9-octubre_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11173\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/7_campana-creativa_sant-dionis-9-de-octubre-valencia_mupi-street-marketing_estudio-de-diseno-pixelarte-valencia.jpg\" alt=\"\" class=\"wp-image-11175\"\/><\/figure><\/div>\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/3_festa-del-amor-sant-dionis_estudio-de-diseno-pixelarte_ilustraciones-2.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/9_campana-de-comunicacion_sant-dionis-pasteleros-valencia_estudio-de-diseno-pixelarte.jpg\" alt=\"\" class=\"wp-image-11179\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"605\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/10_campana-publicidad-sant-dionis_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11181\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/11_campana-de-publicidad_sant-dionis-nou-octubre-valencia_estudio-de-diseno-valencia_estudio-pixelarte.gif\" alt=\"\" class=\"wp-image-11183\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/12A_campana-creativa-sant-dionis-valencia_nou-octubre-festa-del-amor_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11187\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/12_campana-comunicacion_sant-dionis-9-octubre-valencia_estudio-de-diseno-grafico-valencia_estudio-pixelarte.gif\" alt=\"\" class=\"wp-image-11185\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/13_campana-de-comunicacion-sant-dionis_diseno-grafico-publicidad_estudio-de-diseno-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11189\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/14_campana-de-publicidad_sant-dionis-valencia_estudio-de-diseno-en-valencia_estudio-pixelarte.jpg\" alt=\"\" class=\"wp-image-11191\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1052\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/16_campana-publicidad-sant-dionis_publicidad-9-octubre-valencia_estudio-de-diseno-pixelarte.gif\" alt=\"\" class=\"wp-image-11193\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/17_valencia_estudio-de-diseno-pixelarte.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/21_campana-digital-sant-dionis_festa-del-amor-9-octubre-valencia_campana-redes-sociales_estudio-de-diseno-pixelarte-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/22_campana-digital-redes-sociales_sant-dionis-nou-octubre-valencia_estudio-de-diseno-pixelarte-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"180\" height=\"130\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2020\/03\/23_campana-digital-publicidad_sant-dionis-festa-del-amor_estudio-de-diseno-valencia_estudio-pixelarte-creatividad.gif\" alt=\"\" class=\"wp-image-11199\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":11164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[132,16,542],"tags":[572,134,114,573,121,92,574,575,576,458,577,107,93,578,579,580,511,503,581],"class_list":["post-17328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-illustration","category-public-admin","tag-ayuntamiento-en","tag-ayuntamiento-de-valencia-en","tag-branding-en","tag-campana-de-publicidad-en","tag-carteleria-en","tag-comunicacion-en","tag-concepto-creativo-en","tag-creatividad-en","tag-diseno-de-cartel-en","tag-diseno-de-ilustracion-en","tag-diseno-de-ilustraciones-en","tag-diseno-grafico-en","tag-ilustracion-en","tag-ilustraciones-en","tag-marketing-digital-en","tag-publicidad-en","tag-publicidad-exterior-en","tag-redes-sociales-en","tag-social-media-2-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1a publicidad Sant Dion\u00eds 2019<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a publicitaria para el Ajuntament de Val\u00e8ncia con el objetivo de promover el comercio local a trav\u00e9s de la tradicional fiesta del 9 d&#039;Octubre.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a publicidad Sant Dion\u00eds 2019\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a publicitaria para el Ajuntament de Val\u00e8ncia con el objetivo de promover el comercio local a trav\u00e9s de la tradicional fiesta del 9 d&#039;Octubre.\" \/>\n<meta property=\"og:url\" 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