{"id":17369,"date":"2022-05-18T11:48:00","date_gmt":"2022-05-18T09:48:00","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/the-fitzgerald-burger-company"},"modified":"2025-03-20T11:53:27","modified_gmt":"2025-03-20T10:53:27","slug":"the-fitzgerald-burger-company","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/the-fitzgerald-burger-company","title":{"rendered":"The Fitzgerald"},"content":{"rendered":"\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-estudio-diseno-cartel-the_fitzgerald-burger.jpg\" alt=\"Pixelarte Estudio Dise\u00f1o de Valencia - Identidad Fitzerald hamburgueser\u00eda \">    <\/figure>\r\n\r\n\n\n\r\n<div id=\"what-we-did-block_d59d95b2c79dc83b605efc5675e695ca\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p>Our job was to design and develop the whole global corporate identity, including branding, packaging and guidance through the design and decoration process for The Fitzgerald Burger Company, a brand new burger restaurant placed in Valencia. A gourmet fast-food restaurant in a different space, where taste delicious burgers and hotdogs flame grill cooked with high quality fresh ingredients.<\/p>\n<p>For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York\u2019s Soho heart.<\/p>\n<p><strong>Photography:<\/strong> Pixelarte and Mara Cozar.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Creative direction<br \/>\n\u00b7 Lettering<br \/>\n\u00b7 Corporate identity<br \/>\n\u00b7 Visual sistem<br \/>\n\u00b7 Illustration<br \/>\n\u00b7 Packaging<br \/>\n\u00b7 Social media graphics<br \/>\n\u00b7 Photography<br \/>\n\u00b7 Signage and Interior design<\/p>\n    <\/div>\r\n<\/div>\n\n\r\n<div id=\"two-columns-block_92ae5e2d3e8e17a9bf758fee5012012b\" class=\"two-columns wp-block-columns margen-2 distribucion-0 align-middle \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/estudio-pixelarte-diseno-merchandising-the_fitzgerald-e1681299032255.jpg\" alt=\"Dise\u00f1o de identidad corporativa Pixelarte estudio de dise\u00f1o - Identidad corporativa para The Fitzgerald Burger - r\u00f3tulo corp\u00f3reo\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-branding-digital-para-restaurantes-logotipo-the_fitz-e1721030269991.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o packaging para The Fitzgerald\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n<div id=\"two-columns-block_82e265ba08e01f070c6bb34943a3b9c1\" class=\"two-columns wp-block-columns margen-2 distribucion-2 align-middle block-visibility-hide-small-screen\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-agencia-comunicacion-diseno-branding-restaurante-fitzgerald-e1681299912792.jpg\" alt=\"Pixelarte Estudio Dise\u00f1o de Valencia - Identidad Fitzerald hamburgueser\u00eda \">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-agencia-de-branding-diseno-packaging-hosteleria-fitzgerald-burger-e1681299846137.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o packaging para The Fitzgerald\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-agencia-comunicacion-diseno-branding-restaurante-fitzgerald.jpg\" alt=\"\" class=\"wp-image-12675\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-agencia-de-branding-diseno-packaging-hosteleria-fitzgerald-burger.jpg\" alt=\"\" class=\"wp-image-12677\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"868\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-estudio-diseno-valencia-branding-para-restaurante-the_fitzgerald.jpg\" alt=\"\" class=\"wp-image-12707\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"1219\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-branding-para-hosteleria-diseno-logotipos-productos-para-the_fitzgerald.jpg\" alt=\"\" class=\"wp-image-12683\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"851\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-branding-para-restaurantes-hamburgueseria-fitzgerald-interior.jpg\" alt=\"\" class=\"wp-image-12685\"\/><\/figure><\/div>\n\n\r\n<div id=\"featured-text-block_5f3dbe21cee1f5a060f7056c43d0c9fc\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>To create the logo we took inspiration from antique American letterings and signs from the early and mid 20th century, especially in New York.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"912\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2021\/12\/aaa.jpg\" alt=\"\" class=\"wp-image-17361\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"966\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-estudio-diseno-bocetos-logotipo-fitzgerald-burger-company.jpg\" alt=\"\" class=\"wp-image-12697\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"918\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/estudio-diseno-pixelarte-rotulacion-fachada-restaurante-fitzgerald-burger-company.jpg\" alt=\"\" class=\"wp-image-13615\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-01.jpg\" alt=\"\" class=\"wp-image-8934\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"694\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-02.jpg\" alt=\"\" class=\"wp-image-8936\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"545\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-03.jpg\" alt=\"\" class=\"wp-image-8938\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_df630f6f58388fd2bc397a1bfe76b98b\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>We do hand lettering with brushpen, as well as customised illustrations for product icons<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image block-visibility-hide-small-screen\"><img decoding=\"async\" width=\"1400\" height=\"401\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-04.jpg\" alt=\"\" class=\"wp-image-8940\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" width=\"1081\" height=\"1395\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/04\/Group-2263.png\" alt=\"\" class=\"wp-image-17367\"\/><\/figure>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-0\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-10.jpg\" alt=\"Dise\u00f1o de identidad corporativa restaurante The Fitzgerald - Estudio de dise\u00f1o en Valencia Pixelarte\">    <\/figure>\r\n\r\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1399\" height=\"802\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-08.jpg\" alt=\"\" class=\"wp-image-8948\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-07.jpg\" alt=\"\" class=\"wp-image-8946\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-11.jpg\" alt=\"\" class=\"wp-image-8954\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-estudio-disenadores-logo-calidad-the-fitzgerald.jpg.jpg\" alt=\"\" class=\"wp-image-12695\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_056ece3edcac78f775c3e6a4cbd6ab31\" class=\"two-columns wp-block-columns margen-2  align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/pixelarte-estudio-fotografia-hosteleria-restaurante.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/estudio-diseno-pixelarte-take_away-the_fitzgerald-burger-e1721031267471.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Dise\u00f1o packaging para The Fitzgerald\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"821\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-15.jpg\" alt=\"\" class=\"wp-image-8962\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_8a101b0ea9d27eef9b21d46b3a84f30b\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>The goal was to create a genuine image, a bit hooligan and rogue, with a premium touch in a vintage atmosphere. A different place that takes us directly to the heart of Soho in New York.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"834\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-14.jpg\" alt=\"\" class=\"wp-image-8960\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_ebf1392fc439322b2bf76d0100dca19d\" class=\"two-columns wp-block-columns margen-0 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-diseno-grafico-merchandising-para-hamburgeseria-The_Fitzgerald.jpg\" alt=\"Dise\u00f1o de identidad corporativa restaurante The Fitzgerald - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-17.jpg\" alt=\"Dise\u00f1o de identidad corporativa restaurante The Fitzgerald - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"837\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-18.jpg\" alt=\"\" class=\"wp-image-8968\"\/><\/figure>\n\n\n\r\n<div id=\"two-columns-block_bd13281ee3270f2f6d4fa9b342fcc86e\" class=\"two-columns wp-block-columns margen-0 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/pixelarte-diseno-packaging-para-hamburgeseria-The_Fitzgerald-e1681377058385.jpg\" alt=\"Dise\u00f1o de identidad corporativa restaurante The Fitzgerald - Estudio de dise\u00f1o en Valencia Pixelarte\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2019\/01\/Pixelarte-Fitzgerald-19.jpg\" alt=\"Dise\u00f1o de identidad corporativa restaurante The Fitzgerald - Estudio de dise\u00f1o en Valencia Pixelarte\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"673\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/01\/estudio-pixelarte-diseno-parches-tela-the_fitzgerald.jpg\" alt=\"\" class=\"wp-image-12671\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":13612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,558,17,14,18],"tags":[114,101,93,122,105],"class_list":["post-17369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-catering","category-packaging","category-spaces","category-web","tag-branding-en","tag-identidad-corporativa-en","tag-ilustracion-en","tag-lettering-en","tag-packaging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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