{"id":17422,"date":"2018-10-28T11:14:40","date_gmt":"2018-10-28T10:14:40","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/branding-y-packaging-para-la-empresa-china-yierwo"},"modified":"2023-04-20T14:01:35","modified_gmt":"2023-04-20T12:01:35","slug":"branding-y-packaging-para-la-empresa-china-yierwo","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/branding-y-packaging-para-la-empresa-china-yierwo","title":{"rendered":"Yierwo"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/Pixelarte-logo-yierwo-inicio-estudiodiseno-valencia-logoinicial-1024x552.jpg\" alt=\"Pixelarte-logo-yierwo-inicio-estudiodisen\u0303o-valencia-logoinicial\" class=\"wp-image-16814\"\/><\/figure>\n\n\n\r\n<div id=\"what-we-did-block_e08b6a0e61b76d64a443c4eaa72c93a2\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p>Yierwo is a Chinese company with a wide range of products focused on multiprice stores that recently started selling in Spain. Given that theirs is a highly competitive industry, with stores overflowing with shelves filled with items, their leaders decided to bet on design to differentiate their products &#8211; which have above-average quality &#8211; from those of their competitors, who do not usually consider the benefits of graphic design too much.<\/p>\n<p>Once the preliminary study with the client was done, it was clear that the intention should be to create a highly representative image that could be easily identified and remained in the consumer&#8217;s memory once seen. The image should enable quick and transparent communication, as well as convey the idea that Yierwo&#8217;s products are better than those one can usually find in bazaars or multiprice stores. In fact, Yierwo&#8217;s products are also sold in hardware stores, which have a higher degree of quality requirements.<\/p>\n<p>Yierwo has three product lines: plumbing, gardening, and hardware. Each of them was assigned a color combination, following the same guidelines we had defined for the main brand. On the other hand, the packaging we designed was meant to present the product without any blister coverings in between: we wanted the product itself to be the protagonist, and to achieve that, we had to remove unnecessary elements from the support. This way, we reduced the obstacles between the consumer and Yierwo&#8217;s product, which is now ready to be distributed in specialized DIY stores in the country.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Creative direction<br \/>\n\u00b7 Corporative Identity<br \/>\n\u00b7 Packaging<\/p>\n    <\/div>\r\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"1580\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-valencia-identidad-corporativa.jpg\" alt=\"Dise\u00f1o de identidad corporativa - Branding y dise\u00f1o de packaging para empresa china Yierwo - Estudio de dise\u00f1o gr\u00e1fico en Valencia\" class=\"wp-image-8585\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_963553bcc603a6c1ef7236646183f120\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>The image should enable quick and transparent communication, as well as convey the idea that Yierwo&#8217;s products are superior to those that one can usually find in bazaars or multiprice stores.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"935\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-valencia-blisters.jpg\" alt=\"Dise\u00f1o de identidad corporativa - Branding y dise\u00f1o de packaging para empresa china Yierwo - Estudio de dise\u00f1o gr\u00e1fico en Valencia\" class=\"wp-image-8583\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_f48853eee497c9f1f753c03ae3883713\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>The packaging we designed was meant to present the product without any blister coverings in between: we wanted the product itself to be the main character.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"801\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-valencia-logotipo.jpg\" alt=\"Dise\u00f1o de identidad corporativa - Branding y dise\u00f1o de packaging para empresa china Yierwo - Estudio de dise\u00f1o gr\u00e1fico en Valencia\" class=\"wp-image-8586\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"803\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-valencia-packaging-blister.jpg\" alt=\"\" class=\"wp-image-8587\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"1558\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-papeleria-corporativa.jpg\" alt=\"\" class=\"wp-image-8582\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"791\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-logo.gif\" alt=\"\" class=\"wp-image-8581\"\/><\/figure>\n\n\n\r\n<div id=\"featured-text-block_e342955f1f54851dd685d994ab69c03a\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p>Yierwo cuenta con tres l\u00edneas de productos: fontaner\u00eda, jardiner\u00eda y ferreter\u00eda. A cada uno de ellas le asignamos una combinaci\u00f3n de colores, siguiendo las mismas pautas que hab\u00edamos definido para la marca principal.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1400\" height=\"1090\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/10\/pixelarte-diseno-grafico-catalogo-dossier.jpeg\" alt=\"\" class=\"wp-image-15272\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"841\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-graphic-design-studio-packaging-box.jpg\" alt=\"\" class=\"wp-image-8591\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"801\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-diseno-grafico-valencia-tarjetas-visita.jpg\" alt=\"\" class=\"wp-image-8588\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1400\" height=\"285\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2018\/09\/pixelarte-graphic-design-chinese-copmpany-yierwo-work.jpg\" alt=\"\" class=\"wp-image-8590\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,549,17],"tags":[114,105],"class_list":["post-17422","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-industry","category-packaging","tag-branding-en","tag-packaging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding y packaging para Yierwo | Pixelarte \u00ae<\/title>\n<meta name=\"description\" content=\"Yierwo es una empresa china que se dedica a vender productos en tiendas multiprecio: adem\u00e1s de ser competitiva en precios, lo es tambi\u00e9n gracias al dise\u00f1o.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding y packaging para Yierwo | Pixelarte \u00ae\" \/>\n<meta property=\"og:description\" content=\"Yierwo es una empresa china que se dedica a vender productos en tiendas multiprecio: adem\u00e1s de ser competitiva en precios, lo es tambi\u00e9n gracias al dise\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/branding-y-packaging-para-la-empresa-china-yierwo\" \/>\n<meta property=\"og:site_name\" content=\"Pixelarte \u00ae\" \/>\n<meta property=\"article:publisher\" 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