{"id":17459,"date":"2023-04-24T23:24:15","date_gmt":"2023-04-24T21:24:15","guid":{"rendered":"https:\/\/dev.pixelarte.com\/design-projects\/la-petarderia"},"modified":"2024-09-04T16:29:25","modified_gmt":"2024-09-04T14:29:25","slug":"la-petarderia","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/la-petarderia","title":{"rendered":"La Petarder\u00eda"},"content":{"rendered":"\r\n<div id=\"two-columns-block_36dfaff2330206a55cae188871f48d4b\" class=\"two-columns wp-block-columns margen-1 distribucion-0 align-middle block-visibility-hide-small-screen\" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/01-1_pixelarte-diseno-grafico-valencia-La-Petarderia-claim.png\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/01-2_pixelarte-diseno-grafico-valencia-La-Petarderia-simbolo-1.png\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n    <figure class=\"wp-block-image image-video margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/01_pixelarte-diseno-grafico-valencia-La-Petarderia-claim-simbolo-mobile.png\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda\">    <\/figure>\r\n\r\n\n\n\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/02_pixelarte-diseno-grafico-valencia-La-Petarderia-formas-geometricas-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/02_pixelarte-diseno-grafico-valencia-La-Petarderia-formas-geometricas.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n<div id=\"what-we-did-block_4a09713e90fa5685a7fec0148111ed0b\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p>La Petarder\u00eda is a pyrotechnics brand catering to consumers, supplying fireworks and firecrackers for celebrations and popular festivities through its more than 30 establishments nationwide.<\/p>\n<p>When they came to our design studio, we were particularly excited about the opportunity to collaborate with them again, as we were responsible for designing their brand and graphic universe 15 years ago. Despite the brand having aged well, its leaders wanted to update and relaunch the chain of stores with a <strong>more modern focus centered on digital channels, thereby strengthening their national presence<\/strong> and promoting customer loyalty and store expansion.<\/p>\n<p>For this project, we were entrusted with the complete branding for the relaunch of the new brand &#8220;La Petarder\u00eda&#8221;. We took care of all necessary aspects: <strong>corporate identity, store design, illustrations, animations, signage, uniforms, merchandising, product catalogs, and most importantly, the creation of a visual system<\/strong> that would give the brand a recognizable image for its consumers on any platform and in any location. It was crucial to establish clear guidelines for using the brand both online and offline, allowing the internal team responsible for social media to have all the necessary tools and elements to maintain coherent and self-managed communication.<\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Creative direction<br \/>\n\u00b7 Rebranding<br \/>\n\u00b7 Coordinated graphics<br \/>\n\u00b7 Social media graphics<br \/>\n\u00b7 Web prototyping<\/p>\n    <\/div>\r\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#d9d9d9\"><div class=\"wp-block-group__inner-container\">\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/06_pixelarte-diseno-grafico-valencia-La-Petarderia-branding-en-general-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/06_pixelarte-diseno-grafico-valencia-La-Petarderia-branding-en-general.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div><\/div>\n\n\n\r\n<div id=\"featured-text-block_a842596d4d2f6b9777612bcf2681c7ab\" class=\"block featured-text block-visibility-hide-small-screen\" data-aos=\"fade-up\">\r\n    <p style=\"text-align: left;\">Once the project was approved by the client, we developed a corporate identity manual that included the entire visual system and coordinated graphics created: logos, color palette, typography and styles, illustrations, slogans, and space design, among others. This comprehensive manual provides sufficient autonomy for the brand to remain consistent, regardless of the provider they work with: sign makers, printers, or communication and social media agencies.<\/p>\n<\/div>\n\n\r\n<div id=\"featured-text-block_52b9aa43002474edcd70667698ccf7dc\" class=\"block featured-text block-visibility-hide-large-screen block-visibility-hide-medium-screen\" data-aos=\"fade-up\">\r\n    <p>Once the project was approved by the client, we developed a corporate identity manual that included the entire visual system and coordinated graphics created: logos, color palette, typography and styles, illustrations, slogans, and space design, among others. This comprehensive manual provides sufficient autonomy for the brand to remain consistent, regardless of the provider they work with: sign makers, printers, or communication and social media agencies.<\/p>\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-La-Petarderia-branding-colores-movil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignwide margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-La-Petarderia-rbranding-colores.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/04_pixelarte-diseno-grafico-valencia-La-Petarderia-mockup.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda - publicidad exterior\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/07_pixelarte-diseno-grafico-valencia-La-Petarderia-ilustraciones-movil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video ticss-88891db3 alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/07_pixelarte-diseno-grafico-valencia-La-Petarderia-ilustraciones.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n<div id=\"two-columns-block_57c4a48a920ada2a41b0d74f00c4d6c6\" class=\"two-columns ticss-cb2713e5 alignwide wp-block-columns margen-2 distribucion-0 align-top \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/IMG_3717-2-Editar-4x5-2-scaled.jpg\" alt=\"\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n        \r\n                    <figure class=\"wp-block-video\">\r\n                <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-La-Petarderia-branding.mp4\" playsinline><\/video>            <\/figure>\r\n        \r\n            <\/div>\r\n\r\n<\/div>\n\n\r\n<div id=\"featured-text-block_8c768bd49642a51fc7382bb2e7d6d6dc\" class=\"block featured-text\" data-aos=\"fade-up\">\r\n    <p style=\"text-align: left;\">It is a pleasure that, so many years later, a client trusts their company&#8217;s image to Pixelarte again and sees how excited and passionate they are about the image their brand projects.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\r\n<div id=\"two-columns-block_cac70c5edfef311e60227765b799eaeb\" class=\"two-columns wp-block-columns margen-2 distribucion-0 align-middle \" style=\"flex-wrap: wrap !important;\">\r\n    \r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                        <figure class=\"wp-block-image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/09-2_pixelarte-diseno-grafico-valencia-La-Petarderia-social-post.gif\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Redes sociales para La Petarder\u00eda\">                <\/figure>\r\n        \r\n        \r\n        \r\n    <\/div>\r\n\r\n    <div class=\"wp-block-column\" style=\"flex-basis: 50%;\">\r\n                    <figure class=\"wp-block-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/09-1_pixelarte-diseno-grafico-valencia-La-Petarderia-social-post.gif\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Redes sociales para La Petarder\u00eda\">            <\/figure>\r\n        \r\n        \r\n            <\/div>\r\n\r\n<\/div><\/div><\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/04_pixelarte-diseno-grafico-valencia-La-Petarderia-mockup-mobil.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/08_pixelarte-diseno-grafico-valencia-La-Petarderia-web.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignwide margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-La-Petarderia-catalogo-de-producto-1-scaled.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda -Cat\u00e1logo de productos\">    <\/figure>\r\n\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/Pixelarte-Directorio-de-recursos-y-webs-de-referencia-06-Apr-2023-111955-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/Pixelarte-Directorio-de-recursos-y-webs-de-referencia-06-Apr-2023-111955-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/pixelarte-diseno-grafico-valencia-La-Petarderiia-catalogo-con-productos-en-exterior.jpg\" alt=\"Pixelarte estudio de dise\u00f1o gr\u00e1fico - Identidad corporativa para La Petarder\u00eda\">    <\/figure>\r\n\r\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized block-visibility-hide-small-screen\"><img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/00_pixelarte-diseno-grafico-valencia-La-Petarderia-logo.png\" alt=\"\" class=\"wp-image-16613\" width=\"389\" height=\"45\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2023\/03\/00_pixelarte-diseno-grafico-valencia-La-Petarderia-logo.png\" alt=\"\" class=\"wp-image-16613\" width=\"268\" height=\"31\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,132,16,14],"tags":[211,114,121,288,204,220,458,274,275,103,180,182,243,277,210,111,281,293,120,331,511,342,503,333,296],"class_list":["post-17459","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-communication","category-illustration","category-spaces","tag-applied-graphics","tag-branding-en","tag-carteleria-en","tag-communication","tag-corporate-identity","tag-corporate-image","tag-diseno-de-ilustracion-en","tag-diseno-de-logo-en","tag-diseno-de-logotipo-en","tag-grafica-aplicada-en","tag-graphic-design","tag-illustration","tag-illustration-design","tag-imagen-corporativa-en","tag-logo-design","tag-logotipo-en","tag-logotype","tag-logotype-design","tag-merchandising-en","tag-outdoor-advertising","tag-publicidad-exterior-en","tag-redes-sociales","tag-redes-sociales-en","tag-signage","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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