{"id":19450,"date":"2025-01-14T15:29:41","date_gmt":"2025-01-14T14:29:41","guid":{"rendered":"https:\/\/pixelarte.es\/?p=19450"},"modified":"2025-02-25T16:42:48","modified_gmt":"2025-02-25T15:42:48","slug":"corporate-identity-design-pinturas-la-pajarita","status":"publish","type":"post","link":"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/corporate-identity-design-pinturas-la-pajarita","title":{"rendered":"La Pajarita"},"content":{"rendered":"\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div id=\"what-we-did-block_5e53fe05d0d7ca5936db7f23a768cde1\" class=\"what-we-did wp-block-columns\">\r\n    <div class=\"wp-block-column description\" style=\"flex-basis:75%\">\r\n        <p><b>Redefining the identity of a historic brand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At Pixelarte, we were thrilled when Pinturas La Pajarita, a family-owned company founded nearly a century ago, entrusted us with designing their new corporate identity. This iconic brand, renowned for its presence in major retailers such as Leroy Merlin, Bauhaus, and El Corte Ingl\u00e9s, as well as its online activity, sought to connect more emotionally and effectively with its national and international customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Pajarita seamlessly blends tradition and innovative spirit in each of its products. From paints for decoration and crafts to resins and varnishes, the brand needed a visual identity that reflected its commitment to creativity and current trends. Our challenge was to provide them with a graphic system that not only communicated their history but also projected modernity and approachability, creating meaningful connections with their audience.<\/span><\/p>\n<p><b>A strategic approach to corporate identity design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our work began with an in-depth analysis of the brand. We had previously collaborated with La Pajarita on the packaging design for most of their product ranges, which allowed us to understand their DNA and identify key areas for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining the storytelling was one of the fundamental pillars of the project. We delved into their history, values, and target audience, identifying their approachable and inspiring character as differentiating elements. From there, we designed a corporate visual identity that balanced the technical qualities of their products with the emotions they evoke when used. Every brushstroke, color, and typeface was carefully chosen to convey dynamism, creativity, and personal satisfaction.<\/span><\/p>\n    <\/div>\r\n    <div class=\"wp-block-column services-list\" style=\"flex-basis:25%\">\r\n        <h3>What did we do?<\/h3>\r\n        <p>\u00b7 Corporate identity design<br \/>\n\u00b7 Visual identity system<br \/>\n\u00b7 Creative direction<br \/>\n\u00b7 Packaging<\/p>\n    <\/div>\r\n<\/div>\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-storytelling-copies.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-publico-fotografia-persona-trazos.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-tipografias.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-storytelling-fotografia-publicidad.jpg\" alt=\"pixelarte diseno grafico identidad corporativa la pajarita storytelling-fotografia publicidad\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-storytelling-fotografia-publicidad-mobile.jpg\" alt=\"pixelarte diseno grafico identidad corporativa la pajarita storytelling fotografia publicidad mobile\">    <\/figure>\r\n\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:52.5%\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-espacio-pintura-muebles-e1736847368634.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita espacio pintura muebles\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:45%\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-copies-comunicacion-2.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns block-visibility-hide-small-screen\">\n<div class=\"wp-block-column\">\r\n    <figure class=\"wp-block-image image-video margen-0\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-icono-cubo.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita icono cubo\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\r\n    <figure class=\"wp-block-image image-video margen-0\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-icono-pajarita-1.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita icono pajarita\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-copies-comunicacion-2.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\r\n    <figure class=\"wp-block-image image-video alignleft margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-icono-cubo.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita icono cubo\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\r\n    <figure class=\"wp-block-image image-video alignright margen-1 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-icono-pajarita-1.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita icono pajarita\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n<div id=\"isolated-text-block_1c506067504d615294eb2705db6a9c1b\" class=\"block isolated-text block-visibility-hide-small-screen\" data-aos=\"fade-up\">\r\n    <p><b>Visual elements that inspire creativity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most remarkable aspects of La Pajarita\u2019s new corporate identity design was the use of abstract shapes inspired by brushstrokes. These forms intuitively symbolize the use of the product by customers, creating an immediate emotional connection. This visual language not only enriches the brand\u2019s communication but also differentiates it from competitors, traditionally more focused on industrial aesthetics.<\/span><\/p>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><strong>Visual elements that inspire creativity<\/strong><\/p>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\">One of the most remarkable aspects of La Pajarita\u2019s new corporate identity design was the use of abstract shapes inspired by brushstrokes. These forms intuitively symbolize the use of the product by customers, creating an immediate emotional connection. This visual language not only enriches the brand\u2019s communication but also differentiates it from competitors, traditionally more focused on industrial aesthetics.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-paleta-colores-trazos.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:48.5%\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-colores-lila-pintura-chalk-paint.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging colores lila pintura chalk paint\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-mosaico-colores-chalk-paint.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging mosaico colores chalk paint\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-mosaico-colores-chalk-paint-mobile.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging mosaico colores chalk paint\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-guia-colores-chalk-paint.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging gu\u00eda colores chalk paint\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-0 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-guia-colores-chalk-paint-mobile.jpg\" alt=\"v\">    <\/figure>\r\n\r\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-merch-sudadera-copy-storytelling.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita merch sudadera copy storytelling\">    <\/figure>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n    <figure class=\"wp-block-image image-video margen-2\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-caja-logistica-1.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging caja log\u00edstica\">    <\/figure>\r\n\r\n<\/div>\n<\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video alignfull margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-campana-fachada-publicidad.jpg\" alt=\"pixelarte disen\u0303o grafico-identidad_corporativa-la-pajarita-campan\u0303a-fachada-publicidad\">    <\/figure>\r\n\r\n\n\n\r\n<div id=\"isolated-text-block_2853a17032a22c13d443933f1e2eca33\" class=\"block isolated-text block-visibility-hide-small-screen\" data-aos=\"fade-up\">\r\n    <p><b>A brand manual to ensure consistency<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As an essential part of the project, we developed a corporate identity manual that includes all graphic elements and defines how they should be applied across various media. From signage and packaging to corporate presentations, social media, and art direction in photography, this manual ensures the brand maintains visual coherence in every interaction with its audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Impact and international projection<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The new corporate identity of Pinturas La Pajarita enhances its positioning as an approachable, inspiring, and accessible brand. This transformation not only strengthens their emotional connection with the public but also boosts their presence in international markets such as Europe and LATAM. This project represents a turning point for La Pajarita and an enriching experience for us at Pixelarte, reaffirming our commitment to designing visual identities that make a difference.<\/span><\/p>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><strong>A brand manual to ensure consistency<\/strong><\/p>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\">As an essential part of the project, we developed a corporate identity manual that includes all graphic elements and defines how they should be applied across various media. From signage and packaging to corporate presentations, social media, and art direction in photography, this manual ensures the brand maintains visual coherence in every interaction with its audience.<\/p>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><strong>Impact and international projection<\/strong><\/p>\n\n\n\n<p class=\"block-visibility-hide-large-screen block-visibility-hide-medium-screen\">The new corporate identity of Pinturas La Pajarita enhances its positioning as an approachable, inspiring, and accessible brand. This transformation not only strengthens their emotional connection with the public but also boosts their presence in international markets such as Europe and LATAM. This project represents a turning point for La Pajarita and an enriching experience for us at Pixelarte, reaffirming our commitment to designing visual identities that make a difference.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-small-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-color-ambar-chalk-paint.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging color ambar chalk paint\">    <\/figure>\r\n\r\n\n\n\r\n    <figure class=\"wp-block-image image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <img decoding=\"async\" src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-diseno_grafico-identidad_corporativa-la-pajarita-packaging-color-ambar-chalk-paint-mobile.jpg\" alt=\"pixelarte dise\u00f1o gr\u00e1fico identidad corporativa la pajarita packaging color ambar chalk paint\">    <\/figure>\r\n\r\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-group\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-espacio-copy.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\r\n\r\n    <figure class=\"wp-block-video image-video margen-2\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-redes-sociales-instagram.mp4\" playsinline><\/video>    <\/figure>\r\n<\/div>\n<\/div>\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-small-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-redes-sociales-grid-1.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\r\n\r\n    <figure class=\"wp-block-video image-video margen-2 block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\r\n        <video autoplay loop muted src=\"https:\/\/dev.pixelarte.es\/wp-content\/uploads\/2025\/01\/pixelarte-estudio_de_diseno-grafica-la-pajarita-redes-sociales-grid-mobile.mp4\" playsinline><\/video>    <\/figure>\r\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual elements that inspire creativity One of the most remarkable aspects of La Pajarita\u2019s new corporate identity design was the use of abstract shapes inspired by brushstrokes. These forms intuitively symbolize the use of the product by customers, creating an immediate emotional connection. This visual language not only enriches the brand\u2019s communication but also differentiates [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,132,549,17],"tags":[114,275,107,101,623,277,111],"class_list":["post-19450","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-communication","category-industry","category-packaging","tag-branding-en","tag-diseno-de-logotipo-en","tag-diseno-grafico-en","tag-identidad-corporativa-en","tag-identidad-visual-en","tag-imagen-corporativa-en","tag-logotipo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pixelarte \u00ae | Pinturas La Pajarita: Corporate Identity Design<\/title>\n<meta name=\"description\" content=\"Discover how we transformed the visual identity of Pinturas La Pajarita, an iconic paint and varnish brand, connecting tradition, innovation, and creativity.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pixelarte \u00ae | Pinturas La Pajarita: Corporate Identity Design\" \/>\n<meta property=\"og:description\" content=\"Discover how we transformed the visual identity of Pinturas La Pajarita, an iconic paint and varnish brand, connecting tradition, innovation, and creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.pixelarte.es\/en\/design-projects\/brand-identity\/corporate-identity-design-pinturas-la-pajarita\" \/>\n<meta property=\"og:site_name\" content=\"Pixelarte \u00ae\" \/>\n<meta property=\"article:publisher\" 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